Audience From The Beginning
07 de outubro | Segunda-feira | 15
Espaço Itaú de Cinema Augusta | Sala 4
Elena Vilardell – Secretária Técnica e Executiva – Programa IBERMEDIA [Espanha]
Fay Breeman – Hubert Bals Fund Manager – International Film Festival Rotterdam [Holanda]
Satu Elo– Programme Manager Europe – European Audiovisual Entrepreneurs – EAVE [Luxemburgo]
Josephine Bourgois (Projeto Paradiso)
Um diálogo entre fundos e instituições que apoiam, financiam e participam do financiamento e desenvolvimento de projetos audiovisuais.
Como tais organizações avaliam a importância da busca pela audiência desde o princípio dos projetos e qual a sua visão e proposta em relação a iniciativas de formação de público? De que maneira podem contribuir para gerar relevância, provendo estratégias eficazes para os produtores e seu conteúdo?
A dialogue between funds and institutions that support, finance and participate in the financing and development of audiovisual projects.
How do such organizations assess the importance of audience building since the projects’ early stages, and what is their vision and proposal for audience building initiatives? How can they contribute to generate relevance and provide effective strategies for their producers and content?
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Saiba mais sobre os profissionais que participam desta mesa
She has worked as Technical and Executive Secretary of Programa Ibermedia since 1998, and is a member of Junta de Andalucía’s Projects Committee and the Projects Study Committee of Centro Nacional de Cine de Venezuela. She was head of Filmoteca Generalitat Valenciana’s Department of Direction and International Relations and coordinator of
Universitad de Valencia’s Cinema Hall. She has also written several articles for the Journal of Film Preservation, a quarterly magazine edited by FIAF (Federación Internacional de Archivos Fílmicos).
Televisão e especialização em Jornalismo. Desde então, ela trabalha para os departamentos de indústria e mercados de coprodução dos festivais IFFR, Festival de Cinema da Holanda, Go Short e Cinekid, todos na Holanda. Ela participou do comitê de seleção de curtas metragens do IFFR entre 2014 e 2016. Em 2011, começou a trabalhar temporariamente para o Fundo Hubert Bals, e ingressou no fundo em regime integral em janeiro de 2017.
Fay Breeman is the Manager of the Hubert Bals Fund of International Film Festival Rotterdam (IFFR). She graduated from Utrecht University in 2011 with a master’s degree in Film & Television Studies and a minor in Journalism. Since then she has worked for the industry departments and co-production markets of IFFR, Netherlands Film Festival, Go Short, and Cinekid, all in the Netherlands. She was a member of the short film selection committee of IFFR between 2014 and 2016. In 2011 she started working for the Hubert Bals Fund on a temporary basis, joining the fund full-time in January 2017.
Satu Elo works since 2010 as the Programme Manager Europe of EAVE – European Audiovisual Entrepreneurs, based in Luxembourg. She is responsible for the organization of EAVE Producers Workshop, EAVE Marketing Workshop , EAVE+ and EAVE on Demand, among others. During 2004 – 2010 she worked at the Finnish Film Foundation as part of the team responsible for the international promotion of Finnish films, and during 1998 – 2004 she was in charge of the executive management and part of the programming team of Espoo Ciné International Film Festival in Finland. Other earlier activities include work as freelancer journalist and translator.