A evolução tecnológica mudou a maneira como consumimos informação, impactando diretamente todos os setores da indústria e na própria expressão de identidade cultural da sociedade. Essa mudança em relação ao consumo de conteúdo, aliada a um novo ritmo de vida, onde o motor dos nossos dias é o agora, põe em crise o modelo tradicional de comercialização de conteúdo. Agora, a audiência é protagonista, e esta condição abre uma grande janela de oportunidades, convidando a indústria do audiovisual a repensar seu modelo. Vivemos um momento em que nunca existiram tantas oportunidades. A primeira edição do Reach: Audiência, Conteúdo & Tecnologia surge da necessidade de falarmos sobre o assunto e poder trazer essa discussão ao mercado brasileiro, estabelecendo um diálogo multicultural e multidisciplinar sobre entender e conectar-se com a audiência como ponto de partida para essa reflexão.
Curadora Paula Gastaud
Technological evolution has changed the way we consume information, directly impacting all sectors of industry and the very expression of society’s cultural identity. This shift toward content consumption, coupled with a new pace of life, where “now” has become the driving force of our days, throws the traditional content commercialization model into a crisis. The audience has become a protagonist and this condition opens up a big window of opportunity, inviting the audiovisual industry to rethink its model. And there have never been so many opportunities. The first edition of Reach: Audience, Content & Technology arises from the need to talk about this issue and bring this discussion to the Brazilian market, establishing a multicultural and multidisciplinary dialogue on how to understand and connect with the audience as a starting point for this reflection.
Curatorship by Paula Gastaud
O BrLab é um evento e workshop anual destinado a futuros filmes em fase de desenvolvimento e à capacitação de profissionais do setor audiovisual. Atualmente é o único evento de mercado no Brasil que recebe projetos de toda a América Latina e Península Ibérica. Em 2019, fruto da parceria entre o BrLab e o Projeto Paradiso, organizamos a primeira edição do Reach: Encontro Internacional sobre Audiência no Mercado Audiovisual. Trata-se de uma programação especial essencialmente alinhada com nossa missão de promover espaços qualificados para o desenvolvimento do setor audiovisual no Brasil, justamente em um momento em que o debate sobre as transformações no consumo e na produção de conteúdo é crucial para a nossa indústria. A 9ª edição do BrLab acontece de 3 a 9 de outubro de 2019 e promove, simultaneamente, quatro workshops para projetos em diferentes etapas, que unem profissionais de praticamente quase toda a cadeia audiovisual, do roteiro à comercialização.
Saiba mais em: www.brlab.com.br
BrLab is an annual event and workshop for future films in development and for the training of professionals in the audiovisual sector. It is currently the only market event in Brazil to receive projects from across Latin America and the Iberian Peninsula. In 2019, as a result of the partnership between BrLab and Projeto Paradiso, we organized the first edition of Reach: International Meeting on Audience in the Audiovisual Market, a special program essentially aligned with our mission to promote qualified spaces for the development of the audiovisual sector in Brazil. This is a time when debate about changes in content consumption and production is crucial in our industry. The 9th edition of BrLab takes place on October 3-9, 2019, and simultaneously promotes four workshops for projects in different stages of development, bringing together professionals from almost the entire audiovisual chain, from scriptwriting to commercialization.
Read more: www.brlab.com.br
O Projeto Paradiso, mantido pelo Instituto Olga Rabinovich, foi lançado em 2019 com o objetivo de impulsionar o crescimento profissional dos talentos do audiovisual brasileiro com foco em roteiro, desenvolvimento e distribuição. Investimos em formação e geração de conhecimento, com programas de bolsas e mentorias, além de cursos, seminários e estudos. Desde o início, temos o privilégio de trabalhar com o BrLab e, desta parceria, nasce o Reach, encontro que reúne players nacionais e internacionais de destaque no mercado que se propõem a repensar o modelo de construção de histórias que realmente se conectam com seu público. A análise de estratégias que possam contribuir para esta conexão sempre esteve presente em nossas iniciativas – é o que chamamos de inteligência de audiências –, e o Reach aborda a temática com profundidade.
Saiba mais em www.projetoparadiso.org.br
Projeto Paradiso, maintained by Instituto Olga Rabinovich, was launched in 2019 with the goal of supporting the professional growth of Brazilian audiovisual industry talents, focusing on scriptwriting, development and distribution. We invest in training and knowledge generation, through scholarship and mentoring programs, as well as courses, seminars and studies. From the beginning, we have the privilege of working with BrLab, a partnership that gives rise to Reach, a meeting that brings together renowned national and international industry players who are willing to rethink the storytelling model that really connects with its audience. The analysis of strategies that can contribute to this connection – which we call audience intelligence – is always present in our initiatives, and Reach addresses this issue in depth.
Read more: ww.projetoparadiso.org.br
Conheça os convidados
Saiba mais sobre os profissionais de diferentes países que estarão na primeira edição do Reach
André Saddy, partner and managing director of Canal Brasil, where he has been working since 1999. He worked from 1995 to 1999 at the film production company LC Barreto, participating in the films O Quatrilho, O Que é isso companheiro?, Bela donna, Uma Aventura do Zico and Bossa Nova. He also produced the documentaries Loki - Arnaldo Baptista and Olho nu - Ney Matogrosso.
Edward Humphrey joined the British Film Institute in 2013 and is Director of Digital & Ventures. He is responsible for all aspects of digital strategy and execution, international content distribution and new business ventures. Edward has 15 years experience in the digital entertainment sector, working across film and television in the UK, Europe and North America. Previously Edward held senior roles at Disney, national broadcaster ITV, cable provider Virgin Media and TV producer Zodiak Media.
She has worked as Technical and Executive Secretary of Programa Ibermedia since 1998, and is a member of Junta de Andalucía’s Projects Committee and the Projects Study Committee of Centro Nacional de Cine de Venezuela. She was head of Filmoteca Generalitat Valenciana’s Department of Direction and International Relations and coordinator of
Universitad de Valencia’s Cinema Hall. She has also written several articles for the Journal of Film Preservation, a quarterly magazine edited by FIAF (Federación Internacional de Archivos Fílmicos).
Estrella Araiza is the current managing director of the Guadalajara International Film Festival (FICG) and Guadalajara International Film Festival in Los Angeles (FICG in LA), maintaining her professional focus on Mexican and Latin American cinema. She has experience as director of Industry and Market of FICG, sales agent, academic and distributor in the Mexican territory. She began her career in international distribution in 2005; in 2012 her company Vendo Cine started its activities. She has also served as jury member at international film festivals, in addition to collaborating and participating in film markets of international relevance. In the film industry, she has implemented programs such as the Inclusive Industry, focused on making it possible for people with disabilities to
watch large-screen film, and the FILM principle, focused on bringing writers, screenwriters and editorial houses closer to the film industry. Since 2018 she has been responsible for FICG special projects related to film director Guillermo del Toro.
Sofa Digital’s founder, Lima is a media and technology entrepreneur who since 2000, focuses on streaming and digital content. In 2003, he helped create Rain Networks, the first network of digital cinema in the world. Aware of the international trends, by 2008 his focus broadened to include on-demand digital film distribution and the live broadcasting of alternative cinema content, such as live shows, sporting events, operas, and theater. Nowadays as Sofa Group's Executive Partner, he spearheads an international enterprise and a leading player in VOD distribution.
Fay Breeman is the Manager of the Hubert Bals Fund of International Film Festival Rotterdam (IFFR). She graduated from Utrecht University in 2011 with a master’s degree in Film & Television Studies and a minor in Journalism. Since then she has worked for the industry departments and co-production markets of IFFR, Netherlands Film Festival, Go Short, and Cinekid, all in the Netherlands. She was a member of the short film selection committee of IFFR between 2014 and 2016. In 2011 she started working for the Hubert Bals Fund on a temporary basis, joining the fund full-time in January 2017.
Greta was born and raised in Venice, Italy, and she currently works as junior producer for Vivo Film, an award-winning independent production company based in Rome. She has also been working in the field of Audience Design for years, collaborating with TorinoFilmLab in numerous projects, including the marketing strategies of the multi-award winning The Wound (John Trengove, 2017), the Locarno Film Festival’s winner A Land imagined (Yeo Siew Hua, 2018) and holding workshops in São Paulo (Brazil) and Beirut (Lebanon). She pursued a degree in English and Film Studies in Scotland and a master in Film Studies at Columbia University, New York, where she lived for 3 years. In NY she mainly worked for Film Presence, specializing in strategic outreach and crowdfunding campaigns for which she researched potential audiences and contacted key associations for the promotion of different films, ranging from documentaries (Citizenfour) to fiction (Miles ahead).
fronteiras para um novo universo de cinema independente e de alta qualidade, representando mais de 20 mil filmes e 70 editores, com mais de 140 milhões de visitas mensais nos 4 continentes e em 28 países do mundo todo.
Promoter of digital innovation through strategy, technology and communications. Founder and consultant with a proven track record in building a business and creating profits for MNC, SME and startups around the globe. Since 2018, he is COO of Eyelet media, an Australian technology company building the next revolution in the independent cinema industry. Eyelet is the first ground-breaking VOD technology to provide cinephiles from around the globe a single, borderless and portable streaming gateway to a whole new world of independent, high- quality cinema, representing more than 20k films and 70 publishers, representing more than 140MM monthly visits, spread over 4 continents and 28 countries worldwide.
With master’s degrees in Language and Literature from Sorbonne (Paris) and Social Sciences from New York University (NYU), Josephine Bourgois has extensive experience in the third sector and cultural area in Brazil. She currently works as executive director of Instituto Olga Rabinovich, a philanthropic entity that created Projeto Paradiso in 2018 to support talents in the audiovisual sector.
With a degree in Marketing and Advertising, Juliana began her career in the Telecommunications market, focusing on service sales. Passionate about film, she moved to New York, where she studied Film Production at NYU, and completed her postgraduate degree in Media Studies at Parsons, where she worked as assistant of artist David LaChapelle. In recent years she has focused on the streaming market and new models of content distribution. She is currently a country manager at the MUBI platform in Brazil.
Juliana Jacobsen is a Brazilian consultant in the Latin American entertainment industry with 10 years of experience in acquisition, sales and distribution of feature films. As BF's COO Juliana leads acquisitions for Latin America and seeks new business opportunities. She has been involved in the distribution of a variety of films from all types of genres such as Train to Busan, Non stop and La La Land among hundreds of others.
Insights product manager at Parrot Analytics, a company dedicated to the analysis of audiovisual content demand across multiple platforms. He has 12 years of industry experience, more than half of that working at TV Globo as trend researcher and content curator. He holds a PhD in Communication and Culture from UFRJ’s School of Communication. Between 2014 and 2015, he taught courses at the MBA in Regulation of the Audiovisual Activity, created by UFRJ’s Institute of Economics for Ancine. He is currently a guest professor at the MBA courses of ESPM-Rio.
Founder and co-director of Pacífica Grey, a project focused on the alternative production, distribution and exhibition of independent cinema in Central America, bringing to the region the work of industry talents such as Ruben Östlund, Agnès Varda and Jim Jarmusch. He also works with cultural management, advising the development of training and industry spaces for Fundo Cinergia. He was artistic director of the Costa Rica International Film Festival from 2015 to 2017, currently serves as program advisor for the IDFA Festival and collaborates as a tutor at institutions such as Torino Film Lab and Locarno Filmmakers Academy. He is the producer of Cascos indomables (TIFF 2018) and Lucía en el limbo (Cannes Critics Week 2019), and is co-producing Nathalie Álvarez’s debut film Clara sola, with support from the World Cinema Fund, Hubert Bals, Swedish Film Institute, among others.
Paula Gastaud works as acquisition director at Sofa Digital, the leading VOD aggregator in the Latin American market. She has more than 15 years of experience in the international production and distribution market, participating as consultant and lecturer in programs and institutions such as: Locarno Industry Academy, EICTV-Cuba, Projeto Paradiso, BrLab, AMACC, Marché du Film's Producers Network, Festival de Cine de San Sebastián.
University, e Data Science & Analytics pela Berkeley University. Em 2019 abriu sua própria empresa, focada em dados para o marketing digital e relacionamento com consumidores, a Desbrava.
Paulo Pereira has over 16 years of experience in the film industry, having worked at Cinépolis, Cinemark and Warner Bros, as well as stints at Hewlett Packard, Dr Oetker, among others. Manager and advertiser with specialization in Statistics from FGV, Digital Marketing from Columbia University, Business Leadership from Harvard Business University, and Data Science & Analytics from Berkeley University. In 2019 he founded his own data-driven digital marketing and consumer relations company, Desbrava.
Quentin graduated from Paris-Dauphine University in TV & New Media Management. He joined the Orange group in 2010 to be in charge of content promotion. After conducting several consulting missions with film festivals and production companies, he then joined UniFrance in 2014 as head of Economic Data. Quentin is currently head of digital distribution at UniFrance and co-manager of MyFrenchFilmFestival. Created in 2011, the 1 st online French Film Festival allows viewers to discover the best of French-language features and short films, subtitled in 11 languages. For its 9 th edition, MyFrenchFilmFestival had 10 million film views from all around the world.
He is a member of the Academy of Motion Picture Arts and Sciences in the United States and founder of RT Features, a São Paulo-based film production company with an office in New York. He was involved in the production of feature films such as O Cheiro do ralo (2006), Frances Ha (2013), The Witch (2016) and Call me by your name (2017). He produced Karim Aïnouz's A Vida invisível de Eurídice Gusmão, screened at the 2019 Cannes Film Festival and winner of the Un Certain Regard award. He also produced The Lighthouse, with Willem Dafoe and Robert Pattinson, released in 2019 and screened at the Director's Fortnight and winner of FIPRESCI - International Critics Award. His latest releases are the science fiction Ad Astra, starring Brad Pitt and directed by James Gray, and Olivier Assayas's Wasp network. Both were selected for the Venice Film Festival.
He works as film producer in Mexico and Uruguay. He produced the feature films: El Baño del Papa, by Enrique Fernández and César Charlone; Un Monstruo de mil cabezas, by Rodrigo Plá; Boi neon, by Gabriel Mascaro; Pájaros de verano, by Cristina Gallego and Ciro Guerra; Roma, by Alfonso Cuarón; and Divino amor, by Gabriel Mascaro, among others. He is currently a partner-producer at CINEVINAY (Mexico) and Malbicho Cine (Uruguay).
Satu Elo works since 2010 as the Programme Manager Europe of EAVE – European Audiovisual Entrepreneurs, based in Luxembourg. She is responsible for the organization of EAVE Producers Workshop, EAVE Marketing Workshop , EAVE+ and EAVE on Demand, among others. During 2004 – 2010 she worked at the Finnish Film Foundation as part of the team responsible for the international promotion of Finnish films, and during 1998 – 2004 she was in charge of the executive management and part of the programming team of Espoo Ciné International Film Festival in Finland. Other earlier activities include work as freelancer journalist and translator.
Sébastien Janin is an experienced film and television industry veteran. He is an international media business manager with over 20 years experience in finance and distribution in some of Europe’s biggest entertainment companies, including Canal+. Sébastien was responsible for the launch of iTunes international movie business, managing Apple’s relationship with independent film producers and distributors businesses since then. Nowadays, he is one of the partners and director of acquisitions and series production at Media Musketeers, an European executive production entity, specialized in the sourcing, creative development, and financial packaging of high end television series and feature films for international audiences.
Stacy Glassgold is a film executive and producer specializing in international sales and distribution. She currently handles international sales and acquisitions at Blue Fox Entertainment and most recently served as VP International Sales at XYZ Films and Myriad Pictures. She has worked on films such as Fernando Grostein Andrade’s Abe, The Queen of Spain, The Disappearance of Eleanor Rigby, The Last word, and Cannes 2018 titles Mandy and Arctic. Stacy is also producing a feature length documentary film about the influential Los Angeles public radio station, KCRW. Previously, Stacy worked in development and production at State Street Pictures as Creative Executive for director George Tillman Jr. She developed numerous film projects and served as Associate Producer on Tillman’s 2013 Sundance pic The Inevitable defeat of Mister & Pete.
Tiago Lessa studied Business Administration at UFRJ with a specialization in Marketing from Coppead. He started his career at Petróleo Ipiranga and has been with Grupo Globo for 12 years. Within Grupo Globo, he led the development of Telecine Network's digital strategies and is currently responsible for Globoplay's marketing, acquisition, engagement and business intelligence areas, where he has been promoting a major transformation focused on a multichannel strategy and consumer demands.