Curation & Relevance: connecting & building audience
08 de outubro | terça-feira | 15h
Espaço Itaú de Cinema Augusta | Sala 4
André Saddy – Diretor geral – Canal Brasil [Brasil]
Edward Humphrey – Director of Digital & Ventures – BFI [Inglaterra]
Estrella Araiza – Diretora Geral FICG e FICG Los Angeles – Festival Internacional de Cine de Guadalajara [México]
Juliana Barbieri – Country Manager – MUBI [Inglaterra]
“Curadoria” e “relevância” são palavras-chave para alcançar público e construir uma jornada de sucesso para o conteúdo. Dos festivais de cinema ao business-to-consumer, como sobreviver em meio a um panorama tão competitivo e sobrecarregado de ofertas?
Em um cenário desafiador, em que grande parte do consumo de conteúdo e da informação sobre conteúdos disponíveis se organiza de maneira dinâmica, em múltiplas telas e inúmeras plataformas, a curadoria, mais do que nunca, opera a serviço da conexão entre o público e o conteúdo que ele quer ver. Em meio à imensa oferta existente, tornar relevante um conteúdo, canal ou programação de festival é fundamental para amenizar a dispersão da audiência e formar público.
Curatorship and relevance are keywords to reach audiences and build successful paths for content. From film festivals to business-to-consumer models, how does one survive in such a competitive and oversupplied landscape?
In a challenging scenario, where a large part of content consumption and information available are dynamically organized across multiple screens and innumerous platforms, curatorship, more than ever, provides the essential service to connect the public to the desired content. Amidst the huge existing supply, making content, channels and festivals relevant is the key to avoid the public’s dispersion and build an audience.
Conheça os convidados
Saiba mais sobre os profissionais que participam desta mesa
André Saddy, partner and managing director of Canal Brasil, where he has been working since 1999. He worked from 1995 to 1999 at the film production company LC Barreto, participating in the films O Quatrilho, O Que é isso companheiro?, Bela donna, Uma Aventura do Zico and Bossa Nova. He also produced the documentaries Loki - Arnaldo Baptista and Olho nu - Ney Matogrosso.
Edward Humphrey joined the British Film Institute in 2013 and is Director of Digital & Ventures. He is responsible for all aspects of digital strategy and execution, international content distribution and new business ventures. Edward has 15 years experience in the digital entertainment sector, working across film and television in the UK, Europe and North America. Previously Edward held senior roles at Disney, national broadcaster ITV, cable provider Virgin Media and TV producer Zodiak Media.
Estrella Araiza is the current managing director of the Guadalajara International Film Festival (FICG) and Guadalajara International Film Festival in Los Angeles (FICG in LA), maintaining her professional focus on Mexican and Latin American cinema. She has experience as director of Industry and Market of FICG, sales agent, academic and distributor in the Mexican territory. She began her career in international distribution in 2005; in 2012 her company Vendo Cine started its activities. She has also served as jury member at international film festivals, in addition to collaborating and participating in film markets of international relevance. In the film industry, she has implemented programs such as the Inclusive Industry, focused on making it possible for people with disabilities to
watch large-screen film, and the FILM principle, focused on bringing writers, screenwriters and editorial houses closer to the film industry. Since 2018 she has been responsible for FICG special projects related to film director Guillermo del Toro.